enterade® focuses on medical care for people with established side effects in the treatment of cancer. Using their proprietary A2CT technology, enterade® uses select amino acids and electrolytes (sodium and potassium) to promote nutrient, electrolyte, and fluid absorption needed to help cancer patients stay on track and feel better.
Their leadership team reached out to Axis because their website was lacking speed, mobile responsiveness, an effective check out process and conversions to sales. They were also running Pay-Per-Click (PPC) advertising campaigns that were underperforming and at the time, had decreased significantly to a fraction of the traffic volume.
Our Web and Marketing Services team reviewed their site and created an in-depth document addressing multiple areas with room for improvement. We began our work with the marketing & leadership team at enterade® by restructuring the user experience on the website by building out a new site navigation. We also redesigned the layout of the pages and reformatted the content to meet the needs of the stakeholders and focused on conversion and ROI.
Our main focus was to ensure that the overall site speed and load time improved because that performance has an immediate and significant effect on Google rankings. In addition, we customized an ecommerce application to simplify the check out process, allowing visitors the ability to quickly check out with reputable payment options.
Through a comprehensive re-work of the design and web structure, we were able to introduce a cleaner, more organized approach to the entire user experience that focused on the products and resources. We were able to achieve the following:
- Increase relevant traffic
- Increase sales
- Grow their email list
- Provide their patients and health provider visitors a personalized experience
- Develop a mobile friendly website
Conclusion / Customer Feedback:
The Axis Web and Marketing Services team has been able to establish a trusting relationship with enterade®. We have become an extension of their marketing initiatives – a team they can turn to when promoting their existing products, establishing a new strategy, sharing resources on additional platforms or continuing to make adjustment on the website.